Monday, February 8, 2010

Alan Anderson & Nora Patterson: Chap 3 Questions (The Stickiness Factor)

(1)   After much thought Nora and I have come to relize that the stickiness factor does not always give a postive message.  For example the tobaccoo product of Kool cigarettes relays the message ''Be Kool'' as their slogan.  This then makes people feel pressured in order to be accepted in society that in order to be cool smoking is the only option.  They use several marketing strategies to accomplish this such as advertisements on television to make an individual associate tobaccoo use with acceptance.

(2)    Nora and I believe that books along with eduactional television shows are somewhat equal with the amount of knowledge they give.  This is because Nora has a little brother and when he was doing both she saw no difference.  He was engaged in the television show and gathered as much knowledge by participating in the show as the book.

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